John Scarcella

John Scarcella is vice president, North America sales and marketing, for Harris Broadcast Communications.

In this role, Scarcella oversees the entire North America sales organization, which includes direct, indirect, inside and pre-sales, as well as ecommerce and strategic account management. He also has responsibility for project management activities associated with the division’s consumer vertical business and leads the global marketing function.

Scarcella joined Harris in April 2011 as vice president and general manager of the company’s consumer business. Prior to this, he spent 25 years at Sony Electronics, where he held senior and executive positions in sales, marketing, channel development and product launch efforts in the consumer and professional markets.

Scarcella’s most recent position at Sony was president, Professional Solutions of America, overseeing all sales, marketing, service, design and engineering, integration, and strategic business development activities relating to the sale of professional audio and video products.

Scarcella holds a bachelor’s degree in economics from Providence College and an MBA from Iona College.