Trade Shows and Global Marketing Update

by Mary Beth Harnett, Director, Global Marketing and Branding

For years, Harris has been recognized as a worldwide leader in broadcast transmission systems for radio and television. After the acquisition of Encoda Systems in 2004, it was time to spread the news that Harris was quickly becoming an even larger force in the broadcast arena -- a force that not only offers transmission but also software for a variety of applications.

Today, Harris holds a solid global leadership position in the following areas:

• #1 in Television Transmission
• #1 in Radio Transmission
• #1 in Automation Software
• #1 in Traffic & Billing Software

With the recent acquisition of Leitch Technologies in October 2005, Harris has expanded its leadership position even further--offering extensive expertise in the areas of digital media, infrastructure and networking solutions.

All of this means that Harris is truly “Surrounding Broadcasters with Total Content Delivery Solutions.” In other words, we help broadcasters create, manage, distribute and deliver content by offering products and services for every phase of content delivery.

To spread the word about Harris’ expanded market position a new campaign was launched in April 2005 using global publication advertising, public relations and trade shows. Here is a quick summary of our key trade shows to date...

NAB 2005, Las Vegas, April

NAB 2005 was a very successful show with over 104,000 total attendees (a 7% increase over 2004). Harris launched its new campaign, “Surrounding Broadcasters with Total Content Delivery Solutions” and generated over 3,000 leads for new offerings such as PowerCD, Mobile Television, FlexStar and H-Class.

• Over 100 editors attended the Harris press conference, resulting in cover stories in several A-list publications.

• Harris speakers educated over 800 attendees during NAB workshops.

• Harris also won six new product awards for the PowerCD transmitter, the FlexStar family, RMX Digital, NPR Multicasting, 5.1 Surround Sound and Day Sequerra.

Broadcast Asia 2005, Singapore, June

Broadcast Asia continued the momentum, generating a steady stream of visitors. Harris demonstrated a variety of products for Total Content Delivery including Mobile Television, Atlas Analogue, DRM, DAX, NeuStar, Vision Global software and the H-Class Media Ingest and Playout Automation applications.

Harris also received significant press coverage. To review a sample of articles, click on the links below:

• Harris Displaying Complete DVB-H Solution
• Harris “Surrounds” Broadcasters with Total Content Delivery Solutions

SMPTE 2005, Sydney,July

• The SMPTE show was a successful event, with 7,640 visitors (an 8.3% increase over 2004). Harris Distributor, The Bridge Network, attended this show with two stands-- one for products & services, and the other to showcase the DVB-H mobile television trial.

• Harris’ newest products were demonstrated. These included the DVB-H transmitter, DVB-T and DVB-H gap filler, DRM demo equipment and BMX audio console.

• During the DTV roll out in Australia. Harris supplied a large number of DVB-T transmitters to customers including Broadcast Australia, Prime TV, and Southern Cross Broadcasting.

BIRTV 2005, Beijing,August

• Harris Atlas Digital TV transmitter won the BIRTV 2005 product award. The BIRTV panel gave only one award in each major product class, with Harris winning in the transmission category.

• At the annual ceremony, the award was presented by Mr. Haitao Zhang, Chinese Vice Minister of the State Admin. for Radio, Film and Television (SARFT) and other senior staff of SARFT at the opening session of the BIRTV conference in Beijing (top photo).

• Thanks to the great work of Harris Shanghai Office team, Harris exhibited at BIRTV with a sophisticated image and a great lineup of products and support personnel.

IBC 2005, Amsterdam, September

• Over 43,000 people attended the 2005 IBC Show in Amsterdam in September, representing a 5% increase over 2004. Harris had a very strong showing as we continued to announce a broad range of solutions for Total Content Delivery.

• The headline news at the show was the Harris announcement regarding the Leitch acquisition.

• Harris products received three awards. The Harris Atlas™ TVU-D665 DVB-H/DVB-T Transposer/Gap-Filler won a "STAR Award" from TV Technology magazine. Other awards included the "Product of the Year" award from Cable & Satellite International for the new DVB-T Liquid Cooled Output Filter; and the "Best of IBC" Award from Television Broadcast Europe (TVB Europe) for the Harris H-Class™ Content Delivery Platform.

Click on the links below to view articles placed in the IBC Show Daily.

• Harris and Leitch Investing in a High Growth Business.
• Navigating Along the Revenue River

The Harris global trade show presence will be significantly expanded over the next twelve months. A complete trade show schedule and overview of our new global ad campaign will be available in the next Global Channel Newsletter!

SET 2005, Sao Paulo, Brazil, September

• Two out of the three Harris distributors in Brazil -- Victor and Videodata -- had stands at SET. At right, Cheng Fan, Channel Management Director of Harris poses with Claudio Victor Donato, President of Victor.

• The Videodata booth at SET put Harris in front showing a variety of Harris product offering from Broadcast Transmission and Networking, to Microwave TRuePoint.

• The newest member of Harris BCD family, Leitch, had unarguably the best-looking booth at SET. Harris representatives greeted the Leitch CALA team in Brazil and Leitch Master Distributor, BRASVIDEO.

• After the closing of SET was the exciting event launching Digital Radio in Brazil (click here for full story). Harris was a major sponsor of the Digital Radio launch behind AESP (Associacao das Emissoras de Radio e Televisao do Estado de Sao Paulo). The photo belowshows Mr. Geraldo Alckmin (center), Governor of Estado de Sao Paulo at the AESP event.

The Harris global trade show presence will be significantly expanded over the next twelve months. A complete trade show schedule and overview of our new global ad campaign will be available in the next Global Channel Newsletter!