Press Releases

Abu Dhabi Media Company Expands its Broadcast Facility Using Harris Corporation's Automation, Scheduling and Digital Asset Management Solutions

AMSTERDAM, Netherlands, September 11, 2008 (IBC2008, Stand 7.G20) — Harris Corporation (NYSE:HRS), an international communications and information technology company, announces that Abu Dhabi Media Company (ADMC) has placed an order for the Harris® Broadcast Master™ scheduling and sales system and Invenio® digital asset management system. The sale further extends the range of integrated Harris solutions at ADMC's new master control room and transmission facility in Abu Dhabi, United Arab Emirates.

Part of the Harris media software suite of products, Broadcast Master™ and Invenio® will seamlessly integrate with a previously installed Harris® ADC™ playout automation system, as well as other products from the Harris portfolio, including NEXIO™ servers, Platinum™ routers, Videotek® test and measurement devices, and a host of video/audio processing and distribution products. The ADC automation system will work with Invenio digital asset management to manage ingest, preparation and playout of content in conjunction with many of the products from across the integrated Harris portfolio.

"We identified the need to improve and streamline the management of our channels activities and equally manage the digital media assets associated with this," said Derek Holland, director of broadcast technology at ADMC. "Broadcast Master™ and Invenio® are seen as core components of ADMC's overall strategy of building an Enterprise Broadcast Infrastructure. We are adopting a collaborative approach creating, producing and repurposing our media assets across ADMC business units, which in turn will induce workflow and operational efficiencies.

"We have been extremely satisfied with our ADC automation system, which was installed earlier this year, and these new additions will enable greater flexibility and workflow efficiency across our operations," he added.

"ADMC were interested in collaborating with one principal supplier that had the breadth of knowledge and expertise to provide an integrated solution across their workflow, and this order is a clear endorsement of Harris workflow solutions," noted Said Bacho, managing director, Harris Broadcast Middle East. "ADMC is building its network around the Harris ONE approach, enabling the company to achieve operational efficiencies that provide real business benefits."

Ascent Media Systems & Technology Services operations in the UAE were responsible for the sale of the Invenio digital asset management solution to ADMC. Ascent Media is a global leader in design, engineering and systems integration for the electronic media and entertainment industry.

Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions that span the entire media delivery chain. The Harris ONE™ solution brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.

About Abu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1900 people across its operating units which include publishing, television, radio, digital media, distribution, and printing. Abu Dhabi Media Company owns and operates Abu Dhabi Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa Radio, Al Ittihad newspaper, The National newspaper, Zahrat Al Khaleej magazine, Al Super magazine and Majid magazine as well as other businesses including United Printing Press. The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington, D.C.

About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of more than $5.3 billion and 16,500 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications®; products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.

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Contact Information:

Meriam Khan
MKM Marketing Communications
Meriam@mkm-marcomms.com
+44 (0) 20 8141 4703



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