Interactive Media

Hands-Free Interactive Television
Dynacast™ provides a two-screen, interactive viewing and listening experience for television and radio audiences. This unique and award-winning technology allows you to synchronize Web content with a live or pre-recorded program, connecting your channel to the Internet — and delivering a compelling new way to engage audiences and generate revenue.

Don't just broadcast, Dynacast
During a Dynacast, information supplemental to the program is displayed on the viewer's Internet browser. Watching golf? With Dynacast, as a golfer sinks the winning putt, the viewer's computer can display player and tournament stats. Or when an ad runs, the Web site of a local retailer can appear in the browser.

Viewers are now more engaged, and you retain a greater share of their audience.

Dynacast benefits
Dynacast expands the viewing and listening experience and opens up new opportunities for your channels:

• Sell advertising on Web pages synchronized to programs
• Expand brand recognition by cross promoting products on the air and on the Web
• Create product placement opportunities by exposing Web pages for products featured in programs
• Enhance the viewing experience by supplementing existing programming with related Web pages
• Achieve higher viewer retention — with a resulting increase in spot rates
• Increase hits to your Web site

Interested in providing your own Dynacast? Contact your Harris representative or email dynacast@harris.com.