Paradigm®

Paradigm® is the only solution on the market that provides the flexibility and capability needed to manage and integrate all aspects of your media business.

Whether you are a single or multi-channel operation running in a single, centralized or ASP environment, Paradigm handles it all. With a familiar Microsoft Windows® user interface, client/server architecture, and open relational database technology, you can rest assured that Paradigm will keep pace with your market needs and strategic initiatives. No other product gives you this level of flexibility and scalability.

Designed in function-based modules, the Paradigm solution incorporates each asset area within the business and media management process:

• Program acquisition through scheduling and finance
• Campaign planning
• Deal management and guarantee tracking
• Spot placement, inventory management, and analysis
• Material reception through preparation and transmission
• Presentation
• Billing and accounts receivable

Modular Flexibility
All Paradigm components share a single, integrated database incorporating a powerful set of customizable definitions and security for continuity across your operation. This enables you to automate your business by either installing the applicable suite of modules or by adding modules as you automate and grow your business needs.