Landmark™

Air-Time sales advantage
Re-regulation of the broadcasting environment is increasing channel choice and fragmenting the audience base. For a commercial channel, audience figures can no longer be guaranteed whilst agencies and advertisers are demanding more focused campaigns with measurable results. Delivering advantage through air time sales is now critical to success in the competitive market.

Optimising inventory
Solving the needs of multi-channel operators, networks and regional sales houses, Landmark provides total control over the available inventory to ensure effective break utilisation.

Effective placement
Campaign fulfilment and reporting are central to the Landmark offering. Advanced demographic groupings, rate card structures and near time ratings information provide the platform for spot selection and valuation.

Based on these parameters many campaigns can automatically be booked ensuring optimum use of the inventory and generating maximum campaign value.

Reconciliation and the creation of invoices in multiple currencies ensures that Landmark is the total sales process solution.

Measuring success
Extensive reporting facilities drive performance improvement. Measurement along the entire sales process ensures rapid analysis of campaign status, sales effectiveness and adherence to the sales plan and budget. Historical data further enhances this facility by providing trending and forecasting capability.

The flexible reporting tool enables ad hoc reports to be created simply via an intuitive graphical interface.