Ad Inventory Service

New revenue opportunities through outsourced ad sales

Looking to lure new advertisers, including Internet advertisers -- most of whom have never run a TV spot? Concerned about turning your inventory over to Web agencies that offer to help tap that market?

The media inventory service from Harris allows broadcasters using Paradigm®, OSi-Traffic™, BMS™ and Novar™ traffic systems to partner with Web agencies for the sale of selected inventory, while maintaining full control over business data such as inventory, rates and sellout levels. By tracking campaign status information, the media inventory service allows you to analyze the impact of outsourced ad sales, along with your traditional ad sales, opening new opportunities to maximize your inventory utilization and revenue.

How does it work?

• Inventory is tagged in the traffic system for delivery to a specific Web agency
• Selected inventory is sent to the Web agency
• Web agency sells spots
• Spots and ordered criteria are collected and returned to the traffic system
• Traffic system places spots on the log per ordering criteria
• As spots are aired, as-run information for Web agency spots is collected from the automation systems and forwarded
• Web agency stewards and bills campaigns

The Harris media inventory service enables new selling opportunities for broadcasters and cable networks.

• Focuses on hard-to-move inventory
• Enables spot sales through Web auctions or to third-party clearing house
• Brings new, nontraditional accounts into television advertising
  - Without revealing entire traffic schedule
  - Without exposing as-run data
• Ensures the integrity of the traffic log

For more information about the service contact us at AdinventoryMgmt@harris.com.

Web Agency Partner

Google TV Ads™ is a flexible and efficient online buying platform for television advertisers. The Harris media inventory service facilitates the connection between inventory owners and the Google TV Ads platform, efficiently enabling new revenue opportunities for television operators, programmers and networks. If you're a TV inventory owner and would like to learn more about how you can make your inventory available through Google TV Ads, visit the Google TV Ads Web site.